Most people aren’t even aware of the little contract monster living in their pocket or bag eating away at their hard earned money. Those little monsters are the unnecessary contracts binding you to a provider, paying every month no matter if you’re using your phone a lot or not at all. o2 thought that it’s time to change that and created a contract that doesn’t cost you anything if you're not using your phone. To illustrate the bad contracts that cost you money even when you're not using your phone, we created the monster campaign, visualising those bad and overpriced contracts literally as monsters. Joshua Ben Longo /longoland.com/ developed the monsters and we let them loose in tv, print, online, outdoor, guerilla etc.
And here is sort of the process from scribbles by Joshua Ben Longo to actual puppets.